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CARP Conference

Canada’s Association for the Fifty Plus, better known as CARP, has found a new executive director in Moses Znaimer. This past Thursday Mr. Znaimer held a press conference in the New Classical 96.3 FM’s Concert Lobby to declare his mission of bringing a fresh look and voice to the organization and its target 50-plus age demographic. He’s even coined a name to describe the age group representing more than 14 million Candians – “Zoomers,” a term he says combines the word “boomer” with the concepts of “vitality and zip.”

“We all want to live a long time – nobody wants to be old,” Znaimer said in an interview. “Old is not a good word, and variations on the concept of old make people squirm, especially since we came out of a culture that wildly overemphasized youth, so we have an entire generation that is kind of programmed to resist the concept of age.”

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