The Secret to Healthier Grocery Shopping: Duct Tape

Here’s an interesting idea to promote healthy eating. A marketing professor from New Mexico State University says a simple piece of duct tape can double the amount of healthy food shoppers buy at the grocery store.

Collin Payne and his team stretched some yellow tape across the middle shopping carts, with a sign telling shoppers to put fruits and vegetables in one half and the other groceries in the other.

He says they found showed a 102 per cent increase in people buying fruits and vegetables, without showing a decrease in supermarket profitability. He says allowing retailers to maintain their profits is important in order to get them to agree to an innovation like a divided shopping cart.

Payne blames a new trend in food packaging for making healthy grocery shopping even harder. Cereals loaded with sugar, for example, label themselves “smart choices” with high fibre and fruits.

His next research will examine where best to stick the yellow duct tape to get the best results for producers, retailers and consumers.

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